Tuesday, March 29, 2011
In Brightest CGI, In Marketing Blackout
A common complaint that's been made on Comicbook Crossfire of late is that the upcoming GREEN LANTERN film has had a puzzling lack of marketing push behind it. Especially when compared to Marvel's THOR and CAPTAIN AMERICA that make up this summer's cinematic superhero extravaganza. There was a surprising lack of any sort of presence amongst it's comic-spun competition during the Super Bowl and no new footage has shown past the lukewarm teaser trailer shown in November. The relative silence coming from WB/DC regarding the film was enough cause those of us at CBXF to wonder if the studio was even trying and our faith in the franchise was beginning to weaken, as though it were exposed to the yellow impurity.
Well, The Los Angeles Times has finally offered up an explanation for why GREEN LANTERN's light has yet to shine. Though the film is just near 3 months from arriving in theaters, the 3D and CGI effects work is reportedly so extensive, there wasn't enough footage ready for public consumption. Apparently the studio was aware of fans' relative disinterest in the teaser trailer and they prefered to hold off until they had more of the CG work completed.
While it's been mildly frustrating to fans (or... what... just us?), the logic is sound. It's always frustrating when the masses jump to negative conclusions when presented with unfinished CGI work in trailers. I, myself, have learned to withhold judgement on effects until I've seen the completed film. And, really, if WB wants to reignite fans' excitement regarding the GL film, it probably is best to hold out until they have footage that will really give the best impression of Hal Jordan's $200 million first flight.
The report says that we can expect to see a new trailer accompanying THOR in May.